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What is This Site?

It's a sample. Here you can explore the exciting benefits and features of a custom dental website.

A dental website can become an invaluable marketing tool, but it can also support communication with your existing patients. It can securely and conveniently address appointment times, accounting, payments, and treatment plans. It can promote new services and products, communicate regularly with patients through a blog (the new generation of patient newsletter), and provide education, postoperative instructions, and a convenient referral source.

TNT Dental designed this site.

This button directs patients to a password-secured webpage that features account, appointment, and treatment plan information.

Services

User-Friendly Navigation Packed with Information

In most cases, a services page opens with a motivating description that conveys the benefits you bring to your patients. Let potential and current patients know what makes you different. Why should someone choose your practice over another dentist down the street – or closer to home?

An experienced dental website copywriter at TNT will help you pinpoint the aspects of your practice that will appeal to your target market. Then, depending on whether you want search engine optimized (SEO) copy or simple service descriptions, the Services page will develop into a virtual library describing your products, procedures, and technology.

The copy should be personal (written from the perspective of someone who works in your practice) and non-technical. After the introduction, categories such as General, Preventive, Cosmetic, Restorative, and/or Prosthetic Dentistry, as well as Comfort Measures and Our Technology will be the first level of organization. Beneath those categories, sub-topics will link to descriptions.

Here is sample text from a non-optimized general dentist’s website:

General & Preventive Dentistry

Dr. Larry Emmott and our team want you to enjoy the lifelong benefits of a strong, healthy, vibrant smile. Your entire family will experience improved, long-term oral health with regular checkups and hygiene visits. In most cases, these visits should be scheduled at least twice a year. Expect to spend about an hour with us for a comprehensive evaluation of your oral health, followed by a professional dental cleaning and personalized instruction with our hygienist. Learn about some of our general and preventive services here:

All dental websites should feature a Services page.